Para Ella means " For Her" in Spanish. I want my business to be for any woman young or old. I like women to feel good about who they are, to feel confident and beautiful. That they will be able to wear an item as simple as a pair of earrings or a purse (maybe they've never worn or used before) and feel good. To adorn ourselves with the simplest things can make a big difference. I like to always encourage women, no matter what, to make them feel unique. I do not like to hear a woman say, "Oh how those earrings look good on you, I wish I can wear something like that." My question is always, "Why Not?!" No matter shape, form, or size Para Ella is for everyone.